Let’s be real.
Running a business will test every ounce of your patience, purpose, and mental strength. But here’s the truth most people don’t talk about: It’s not always about strategy. Sometimes, it’s about stress tolerance.

In the latest episode of the Behind the Scene Podcast, I sat down with Shurla Morris, a licensed mental health clinician and powerhouse businesswoman, to talk about what really happens behind the scenes when the pressure builds, doubt creeps in, and discomfort takes over.

If you’ve ever felt like throwing in the towel when things get hard, you’re not alone. This is one of those conversations that will help you see those tough moments in a whole new light!

Why Women in Business Struggle with Discomfort

Shurla broke it all the way down:
Many women entrepreneurs wrestle with discomfort because of deep-rooted psychological factors. We talked about how perfectionism, fear of failure, and unrealistic expectations aren’t just mindset issues—they’re survival strategies we’ve picked up over time. But they’re also the same things holding us back from our next level.

🔑 Key Takeaways from the Episode:

• Your ‘why’ matters. It’s your anchor when business feels overwhelming.
• Perfectionism ≠ excellence. Perfectionism causes anxiety and delay. Excellence allows room for growth.
• Discomfort isn’t a red flag—it’s a growth sign.
• Stress tolerance is a skill. You can build it just like muscle—with the right tools.
• Grounding techniques work. Shurla shares a few practical ones you can try immediately.
• Support isn’t optional. It’s strategic. Therapy, coaching, community—all of it helps.

What Is Stress Tolerance and Why Does It Matter in Business?

Stress tolerance is your ability to stay grounded, focused, and emotionally regulated in the face of challenge. Without it, you’re more likely to:

• Burn out fast
• Procrastinate or overwork
• Quit when discomfort shows up
• Doubt your ability to lead

But with it? You become resilient, steady, and strategic even when things get hard.

Real Talk with Shurla Morris: How to Handle the Hard Moments

In this episode, Shurla didn’t just give theory. She gave real-life examples from her own journey of building a therapy practice to helping clients push through paralyzing stress. She reminds us that discomfort is not a signal to stop, it’s a sign to dig in.

“You don’t need to be fearless. You just need to be willing to feel the fear and move anyway.”
– Shurla Morris

Ready to Build Real Resilience?

Whether you’re in the middle of a tough launch, battling burnout, or questioning your path, this episode is a must-listen. It’s raw. It’s relatable. And it’s packed with strategies you can use today to build your stress tolerance and stay in the game.

🔗 Listen now: Shut Down or Show Out: The Choice Every CEO Has to Make
🎙️ Available on Apple Podcasts, Spotify, and YouTube!

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