Welcome to the Behind.The.Scene Blog

Ya know, there are certain rooms that carry a different kind of energy. The conversations move with intention, the applause feels personal and every person in attendance understands that they are witnessing something larger than an award ceremony. That was the atmosphere inside the 2026 NAWBO Columbus Visionary Awards, an evening dedicated to honoring women […]

Visibility, Courage, and Building an Authentic Personal BrandIn this episode, Tierrah Ojeda and Michelle McDowell share honest insights about the importance of visibility for entrepreneurs, especially women in business. They discuss overcoming fears, embracing vulnerability, and the role of authenticity in personal branding, all while encouraging listeners to show up boldly and confidently. In this […]

Collaboration gets talked about a lot in the entrepreneurial world. “Community over competition.” “Support other women.” “Build your network.” But what does that actually look like in real life? In this episode of Behind the Scene, Teah sits down with business owner and community builder Mary Hoffman to have a real, raw, and relatable conversation about […]

In this episode, Tierrah Ojeda and Juliana Watts dive into the real journey of leaving corporate titles behind and stepping into entrepreneurship. They unpack the emotional tension of outgrowing spaces that once validated you, the fear that comes with being fully seen, and the identity shift required to build a brand rooted in alignment instead […]

If you’ve ever found yourself thinking, “I already create content for my own business… I wonder if I could get paid to do this,” you’re not off base or late to the game; you’re actually right on time! UGC content creation has quietly become one of the most accessible and flexible revenue streams for women […]

Last year, I worked with a visibility coaching client who came to me deeply frustrated and unsure if she even wanted to continue in business. She wasn’t lacking ideas, she wasn’t lacking offers and she wasn’t lacking ambition; she lacked something else entirely and after we chatted about it for a moment, we were able […]

(A Real Conversation, Not a Formula) At some point in building a business, most entrepreneurs hit the same realization, even if they don’t say it out loud: “I know I’m capable, but my brand doesn’t quite communicate that yet.” It’s not because you’re doing anything wrong and it’s not because you need to “reinvent” yourself.The […]

For many women entrepreneurs, the idea of building a personal brand can feel exhausting before it even begins. Somewhere along the way, personal branding started to look like constant posting, endless content creation, and sharing every detail of your life online just to stay visible. It can start to feel like you’re expected to perform […]

Why Content Creation Looks Different for Service-Based Businesses If you sell a service, YOU are the product. Your expertise, your voice, your presence, your credibility, that’s what people are buying into. That’s why content creation for service-based businesses requires a different approach than product-based brands. Your content needs to: Posting random tips or inspirational quotes […]