women business owners creating UGC content in Columbus, Oh

How Women Founders in Columbus, OH Are Using UGC Content Creation to Add a Flexible Revenue Stream

If you’ve ever found yourself thinking, “I already create content for my own business… I wonder if I could get paid to do this,” you’re not off base or late to the game; you’re actually right on time! UGC content creation has quietly become one of the most accessible and flexible revenue streams for women […]

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Personal Brand Strategy for Entrepreneurs in Columbus, Ohio

BRANDING

Content Day in Columbus, Ohio, Why Strategic Content Creation Is a Game-Changer for Women in Business

BRANDING

Seasonal Branding Content: Why Columbus Business Owners Should Plan Quarterly Brand Photoshoots

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Planning Your Fall Brand Photoshoot: What to Consider Before You Step in Front of the Camera

BRANDING

Welcome to the Behind.The.Scene Blog

Here, you’ll discover top tips and strategies on branding, small business education, and women empowerment, plus exclusive highlights from our photoshoots. Whether you're looking to elevate your brand, grow your business, or get inspired by incredible stories, this is your go-to space for insights, creativity, and empowerment. Let’s build something amazing together—one post at a time!

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professional brand photoshoot for black woman business owner in Columbus Ohio

In September 2024, ScenebyTeah Photography captured branding photos for Carlene Saxon, founder of Pioneered Engagement, a movement empowering individuals who feel unseen. The shoot at The Que Studio in Columbus, Ohio, represented Carlene’s roles as a workshop leader, advisor, and analyst through thoughtful wardrobe and props. This strategic photography session was not just about aesthetics but storytelling, creating a visual identity that connects with her audience and reflects her brand’s mission of inspiration and transformation.

Ohio Branding Photography| Carlene Saxon

PHOTOSHOOTS & BTS

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To revitalize your product-based brand, begin by reevaluating your brand identity to ensure it aligns with your values and audience. Next, enhance product photography and update your website and social media to reflect a fresh look. Revamp packaging and tell your brand story through photography to deepen customer connections.

How to Refresh Your Brand as a Product-Based Business: A Guide for Columbus, Ohio Women Entrepreneurs

BRANDING

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Your branding photoshoot should showcase your unique story through vibrant and intentional visuals. To excel, plan multiple outfits, utilize props, vary backdrops, and capture diverse photo types. Be your authentic self, know your content goals, and hire a photographer who understands your vision. A well-prepared shoot not only creates stunning images but also fosters a genuine connection with your audience.

Crush Your Branding Shoot: 7 Essential Strategies

BRANDING

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In product-based businesses, professional visuals are crucial for creating strong first impressions and effectively showcasing brand identity. Teah from ScenebyTeah Photography emphasizes that polished images enhance credibility and evoke trust among customers. Investing in professional photography helps products stand out and communicates quality. Consistent, vibrant visuals significantly influence sales and brand recognition, making it vital for businesses to prioritize their image presentation.

4 Power Moves: Why Product-Based Businesses in Columbus Need Professional Photography

BUSINESS EDUCATION

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HoneyBook is the all-in-one client relationship management tool transforming the way creative entrepreneurs manage their businesses. It consolidates contracts, invoices, communication, and scheduling into one seamless platform, eliminating the chaos of multiple tools. HoneyBook automates repetitive tasks, simplifies invoicing, enhances branding with professional proposals, and streamlines scheduling. By utilizing HoneyBook, you gain efficiency, save time, and improve client interactions, ultimately allowing for greater focus on creativity and business growth.

Automate Your Workflow: Discover HoneyBook’s Key Features

BUSINESS EDUCATION

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Listen, I’m all about making bold moves when it comes to running my brand. When something isn’t working, I pivot—fast. That’s exactly why I said goodbye to Mailchimp and made the switch to Flodesk for my email marketing. And let me tell you, it was one of the best decisions I’ve made for my business! […]

Unlock High-Converting Emails with Flodesk

BUSINESS EDUCATION

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Branding photos serve as essential tools for enhancing your business’s credibility and attracting your target audience. Whether you are a coach, realtor, or creative in Columbus, OH, knowing where to strategically showcase your branding images can maximize your investment. Key locations include your website, social media, email marketing, business cards, press features, digital products, and event promotions, ensuring a professional, inviting, and memorable brand presence.

Maximize Your Impact with Branding Photos: 7 Essential Uses

BRANDING

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In the realm of women’s entrepreneurship, personal branding transcends logos and taglines; it embodies the individual. High-quality branding photography is crucial for making memorable first impressions, enhancing online presence, and boosting confidence. The upcoming Branding Mini Photoshoot & Content Day in Columbus, OH, offers tailored branding strategies, networking opportunities, and effective content creation—all at a cost-efficient, time-saving format designed for busy entrepreneurs.

5 Reasons Women Entrepreneurs Should Book a Branding Mini Photoshoot & Content Day

WOMEN EMPOWERMENT

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professional brand photoshoot for black woman business owner in Columbus Ohio

With the everchanging advancements in social media marketing, establishing a strong and professional branding presence is more important for businesses now than it has ever been in the past. Ever heard of the phrase, “out of sight, out of mind”? Think about how that could be true for you right now! Take a moment to […]

Why You Needed Your Professional Branding Photoshoot Yesterday!

BRANDING

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