visibility rules masterclass

The Hidden Cost of “Cheap” Visibility: Why Bargain Branding Is Blocking Your Business Growth

You think you’re saving money by cutting corners on your visibility strategy. You hire the cousin with a camera and slide them a few bucks, DIY your logo on Canva, or post a random reel once a month hoping it catches fire. On paper, it looks like you’re being resourceful but let’s be real; the […]

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What It’s Really Like to Work with a Branding Photographer

PHOTOSHOOTS & BTS

Crush Your Branding Shoot: 7 Essential Strategies

BRANDING

4 Power Moves: Why Product-Based Businesses in Columbus Need Professional Photography

BUSINESS EDUCATION

5 Reasons Women Entrepreneurs Should Book a Branding Mini Photoshoot & Content Day

WOMEN EMPOWERMENT

Welcome to the Behind.The.Scene Blog

Here, you’ll discover top tips and strategies on branding, small business education, and women empowerment, plus exclusive highlights from our photoshoots. Whether you're looking to elevate your brand, grow your business, or get inspired by incredible stories, this is your go-to space for insights, creativity, and empowerment. Let’s build something amazing together—one post at a time!

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HoneyBook is the all-in-one client relationship management tool transforming the way creative entrepreneurs manage their businesses. It consolidates contracts, invoices, communication, and scheduling into one seamless platform, eliminating the chaos of multiple tools. HoneyBook automates repetitive tasks, simplifies invoicing, enhances branding with professional proposals, and streamlines scheduling. By utilizing HoneyBook, you gain efficiency, save time, and improve client interactions, ultimately allowing for greater focus on creativity and business growth.

Automate Your Workflow: Discover HoneyBook’s Key Features

BUSINESS EDUCATION

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Listen, I’m all about making bold moves when it comes to running my brand. When something isn’t working, I pivot—fast. That’s exactly why I said goodbye to Mailchimp and made the switch to Flodesk for my email marketing. And let me tell you, it was one of the best decisions I’ve made for my business! […]

Unlock High-Converting Emails with Flodesk

BUSINESS EDUCATION

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Branding photos serve as essential tools for enhancing your business’s credibility and attracting your target audience. Whether you are a coach, realtor, or creative in Columbus, OH, knowing where to strategically showcase your branding images can maximize your investment. Key locations include your website, social media, email marketing, business cards, press features, digital products, and event promotions, ensuring a professional, inviting, and memorable brand presence.

Maximize Your Impact with Branding Photos: 7 Essential Uses

BRANDING

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In the realm of women’s entrepreneurship, personal branding transcends logos and taglines; it embodies the individual. High-quality branding photography is crucial for making memorable first impressions, enhancing online presence, and boosting confidence. The upcoming Branding Mini Photoshoot & Content Day in Columbus, OH, offers tailored branding strategies, networking opportunities, and effective content creation—all at a cost-efficient, time-saving format designed for busy entrepreneurs.

5 Reasons Women Entrepreneurs Should Book a Branding Mini Photoshoot & Content Day

WOMEN EMPOWERMENT

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In the ever-evolving world, the art of forging genuine connections remains timeless. Whether it’s with colleagues, clients, or partners, establishing a genuine rapport paves the way for collaborative success.

3 Ways to Book Your Next Branding Photography Client

BUSINESS EDUCATION

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professional brand photoshoot for black woman business owner in Columbus Ohio

With the everchanging advancements in social media marketing, establishing a strong and professional branding presence is more important for businesses now than it has ever been in the past. Ever heard of the phrase, “out of sight, out of mind”? Think about how that could be true for you right now! Take a moment to […]

Why You Needed Your Professional Branding Photoshoot Yesterday!

BRANDING

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Planning an event in Columbus, Ohio, requires careful attention to detail, and hiring a professional event photographer is crucial. Professionals preserve every special moment, providing high-quality images suitable for both personal keepsakes and marketing purposes. Their expertise allows hosts to remain present and stress-free during events, while also enhancing the overall experience for guests. Investing in professional photography ensures that the memories of your gathering are beautifully captured and cherished.

Top Reasons to Hire a Photographer in Columbus

BRANDING

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women entrepreneur writing in notebook

Balancing a full-time job, education, family, and building a business is challenging but feasible. The author emphasizes five key strategies: embrace hard work, create and follow a clear plan, maintain consistency, believe in oneself, and adapt your strategies as needed. Persistence and dedication are essential for success, and with the right mindset, anyone can achieve their goals despite a busy life. These tips can help others thrive in similar situations.

5 Key Things to Remember While Building Your Business & Working Full-Time

WOMEN EMPOWERMENT

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The content emphasizes the importance of creativity and unconventional thinking in problem-solving and personal growth, encouraging curiosity and experimentation. It then transitions to a photographer’s experience during a family photo session in New Albany, Ohio. Capturing joyful and candid moments amidst changing light conditions, the photographer highlights the family’s love and connection, promoting their photography services for potential clients.

Surprise Mom: Gift a Mother’s Day Photoshoot Experience

PHOTOSHOOTS & BTS

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