visibility rules masterclass

The Hidden Cost of “Cheap” Visibility: Why Bargain Branding Is Blocking Your Business Growth

You think you’re saving money by cutting corners on your visibility strategy. You hire the cousin with a camera and slide them a few bucks, DIY your logo on Canva, or post a random reel once a month hoping it catches fire. On paper, it looks like you’re being resourceful but let’s be real; the […]

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What It’s Really Like to Work with a Branding Photographer

PHOTOSHOOTS & BTS

Crush Your Branding Shoot: 7 Essential Strategies

BRANDING

4 Power Moves: Why Product-Based Businesses in Columbus Need Professional Photography

BUSINESS EDUCATION

5 Reasons Women Entrepreneurs Should Book a Branding Mini Photoshoot & Content Day

WOMEN EMPOWERMENT

Welcome to the Behind.The.Scene Blog

Here, you’ll discover top tips and strategies on branding, small business education, and women empowerment, plus exclusive highlights from our photoshoots. Whether you're looking to elevate your brand, grow your business, or get inspired by incredible stories, this is your go-to space for insights, creativity, and empowerment. Let’s build something amazing together—one post at a time!

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Content creation doesn’t have to be overwhelming for entrepreneurs. Simple ideas like sharing behind-the-scenes moments, hosting live webinars, or documenting a day in your life can effectively engage your audience. These strategies build trust, showcase expertise, and humanize your brand, leading to stronger client connections and increased business.

3 Simple Content Ideas That Build Trust, Authority & Connection

BUSINESS EDUCATION

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In the latest episode of Behind the Scene w. Teah, the focus is on the importance of self-investment for women entrepreneurs. It emphasizes that success requires more than just superficial elements; it demands time, talent, and financial investment in oneself. Key points include planning, leveraging natural talents, avoiding financial stinginess, using the right tools, and recognizing growth as a gradual process. Ultimately, investing in oneself sends a clear message of commitment, leading to client growth and financial success.

Bet on Yourself, Sis: Why Early & Consistent Investment is Your Business Cheat Code

WOMEN EMPOWERMENT

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Let’s be real for a second—posting on Instagram and hearing crickets is frustrating. Spending hours designing graphics, writing captions, updating your website… only to see 17 views and zero clicks? Even worse. If you’re a woman in business who’s tired of shouting into the void, know this: it’s not your hustle—it’s your visibility strategy. The […]

How to Creatively Boost Your Brand Visibility (Even When Your Views Are Low + Clients Aren’t Biting)

BUSINESS EDUCATION

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female business owner outdoor brand photoshoot in celebration, flordia

The recent impromptu brand photoshoot with Shakyra Canchaney in Celebration and Kissimmee, Florida, highlighted the power of authenticity in branding. Shakyra’s vibrant personality shone through in real, raw moments, showcasing the importance of professional visuals that build trust and tell a compelling story. The session illustrated that true branding connects confidence and creativity, inviting potential customers to engage. It serves as a reminder for creative entrepreneurs to embrace their unique vibes and invest in impactful branding photography.

Capture Your Brand’s Vibe with Impromptu Photoshoots

PHOTOSHOOTS & BTS

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professional brand photoshoot for black woman business owner in Columbus Ohio

In September 2024, ScenebyTeah Photography captured branding photos for Carlene Saxon, founder of Pioneered Engagement, a movement empowering individuals who feel unseen. The shoot at The Que Studio in Columbus, Ohio, represented Carlene’s roles as a workshop leader, advisor, and analyst through thoughtful wardrobe and props. This strategic photography session was not just about aesthetics but storytelling, creating a visual identity that connects with her audience and reflects her brand’s mission of inspiration and transformation.

Ohio Branding Photography| Carlene Saxon

PHOTOSHOOTS & BTS

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To revitalize your product-based brand, begin by reevaluating your brand identity to ensure it aligns with your values and audience. Next, enhance product photography and update your website and social media to reflect a fresh look. Revamp packaging and tell your brand story through photography to deepen customer connections.

How to Refresh Your Brand as a Product-Based Business: A Guide for Columbus, Ohio Women Entrepreneurs

BRANDING

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The first episode of “Behind the Scene with Teah” encourages women to overcome fear and take action towards their dreams and business ideas. Teah emphasizes that confidence grows through action and highlights the importance of discipline over fleeting motivation. She advises against procrastination, urges self-investment, and promotes the significance of a supportive community. The call to action is clear: start now, regardless of fear or uncertainty.

Empowering Women: Start That Business Despite the Fear

WOMEN EMPOWERMENT

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Your branding photoshoot should showcase your unique story through vibrant and intentional visuals. To excel, plan multiple outfits, utilize props, vary backdrops, and capture diverse photo types. Be your authentic self, know your content goals, and hire a photographer who understands your vision. A well-prepared shoot not only creates stunning images but also fosters a genuine connection with your audience.

Crush Your Branding Shoot: 7 Essential Strategies

BRANDING

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The shoot for Ju’Ellz Designz, a revolutionary hair care brand led by J. Julye Brown-Spencer, was a transformative experience. The all-natural, toxic-free product line features three signature sets: The Royal Set for scalp revival, The Solid Gold Set for refreshing clarity, and The Knight Set for strength and restoration. The photographer emphasizes intentional, bold visual storytelling to showcase brand essence.

Product Perfection: Capturing the Crown-Worthy Essence of Ju’Ellz Designz

PHOTOSHOOTS & BTS

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